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We have to do THAT—again?


We have to do that—again?
But I just re-created myself!
I thought I dealt myself a brand new set of cards, after taking untold risks and doing a gut reno on my life.
Why again??
(Big exhale.)
It’s all about desires, sisters.
As women, we are the holders, the bearers, the inhabitors of so many magnificent desires.
Desires that break us and remake us.
Shake us and stir us.
Wake us in the middle of the night.

We are always being called forward by new desires—whether it’s the desire to become a mom, change careers, start a business or re-enter the dating scene. Sometimes we’re forced to re-invent. Perhaps your relationship just ended, you’ve been laid off from your job, or having to revamp your diet after a health scare.

Often the aching urge to change is as uncomfortable as the dazzling fear of change.
And whether it’s been thrust upon you by some outrageous set of circumstances—or your deepest truth has caught up with you and is calling your name so loudly that it’s waking the neighbors—you have a choice.
Or do you?
Change or be changed.
Are you going let this opportunity bring you to your knees, or are you going to jump on its back and fly?!

One of the most amazing Intro courses I ever did was dedicated to this very subject. The topic was actually CHOSEN by my community when I asked them what it was they wanted me to teach them. At that event, I revealed the 6 Steps to Reinvention, and I am revealing them here to you again today.

I want you to experience yourself as the powerful source of creating WHATEVER you want to in your life. YOU are capable of creating your destiny. I believe in you utterly and completely. I’ve outlined the steps below, but I invite you to watch the video for the full description of each step.

6 Steps to Reinvention:

1) Reinvention is always initiated by unhappiness of some sort. Locate your despair and celebrate what is making you miserable.

2) Create a desire list.

3) Tell EVERYONE your desires.

4) Play dress-up. Dress up as whatever you want to invent yourself to become.

5) Lunge at ANYTHING that has even the smallest tug of interest to you.

6) Use the School of Womanly Arts tools of Bragging, Gratitude and Desires to create what’s next.

So, dive in. With your Sisters. Here and now. No lone rangers. Reinvention works best in community. In fact, if you know a woman who is in the midst of reinvention, forward this post to her.

And if it’s you who’s in the midst of a reinvention, let the games begin! After all, YOU are one hot sexy genius. Tell me how in the comments below.

With so much love and pleasure,
Mama Gena

P.S. Want to experience 250+ women who have reinvented themselves? Come celebrate them at the Graduation Ceremony for the Mastery Class of 2013! Sunday, June 23rd at 2:30 pm in NYC. Click here to reserve your spot and get all the glorious details.

P.P.S. We’re hiring! If working for the School of Womanly Arts has been on your desire list, check out the full-time on-site and virtual position descriptions:
marketing assistant:
office / admin assistant:


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13 Comments / Leave a Comment

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  • Queen Eugenia July 2, 2013, 12:49 pm

    I found this song back in 2010 and just around the time when I got divorced. This song was perfect for me to move the design of my reinvention into life…I still use it…it’s so cool… And, I love Barbara…

    • Queen Eugenia July 2, 2013, 12:51 pm

      Mama, I love your 6 steps to reinvention!!! Time to take them higher for me…

  • SG Marie the Dawn is Breaking June 5, 2013, 10:56 am

    In many ways, you saved my life. Now you’re helping me reinvent it. You are such a minx!! I feel a deep well of admiration and gratefulness to you. Daily I hear your voice telling me to be divine, to push forward and to believe. I am about to reinvent an amazing me!!

    • Mama Gena June 5, 2013, 1:07 pm

      A-Woman SG Marie the Dawn is Breaking! Spectacular 🙂

  • SG Jill is MAGIC June 5, 2013, 12:52 am

    Mama, how I adore thee. Thank you for the reminder that my current rupture/unhappiness is just another stepping stone to rediscovery or better yet – reinvention. As for these tools, I would like to brag that I have been dressing like a rockstar all the time for awhile now AND…I have now performed several times playing guitar and singing, the last time with a full band. This is just a little pleasure filled hobby of mine, but it fills me with passion and juice. Now I want to play the drums!
    My life is so filled with pleasure since my first Mastery and being a part of this community – practicing the tools keeps me connected to my pleasure and pussy. I am in the midst of a great transformation, but thanks to SWA, I am rocking the unknown vs sweating it. Much Love XOXO

    • Mama Gena June 5, 2013, 1:13 pm

      SG Jill is Magic- love this- you ARE a rockstar! get those drums out!

  • Deborah Smith June 4, 2013, 6:44 pm

    Awesome! And perfectly timed:as always. I am going to run with this!!!
    Thank you!!!

    • Mama Gena June 5, 2013, 1:13 pm

      excellent! let us know how it’s going….

  • juniper June 4, 2013, 1:11 pm

    dear goddess, mama gena, that was just what i needed! all of a sudden (well, interestingly, after i started acupuncture and got my energy all a-flowin’), my desires are all stirred up!! but i’ve been feeling so stuck! your blog helped me realize i’m not really stuck, i just need to start LUNGING! it doesn’t have to be exactly right, it doesn’t have to be pretty, and i might trip and fall in front of people and feel inelegant (whoops!). but i just need to start moving in the direction of those desires and play and revel in the delight… and i need to learn to let the laundry pile up if it must, because those desires are important. you remind me that my soul is more important than that tedious to do list. thanks, mama!

    • Mama Gena June 5, 2013, 1:14 pm

      you got it sg Juniper- lunge like your life depends on it!

  • Cornelia June 4, 2013, 10:31 am

    Regena, your blogs are always so pertinent. I’m in the midst of my latest reinvention. Must find a new job, move, meet a great man for me, plus writing a book, new exercise routine, the list goes on! Thanks so much for your reinvention tools. I’m posting them next to the mirror. xoxo, Cornelia

    • SG Marie the Dawn is Breaking June 5, 2013, 10:46 am

      You just wrote my list! May you meet all your goals and so much more!

    • Mama Gena June 5, 2013, 1:15 pm

      sg cornelia- keep using those tools- reinvention and the others- breaks… know what to do 🙂